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Introduction Approach Solution Impact Reflections
Countdown to New Release

Countdown to New Release

Bringing Artists and Fans Closer Together at the Most Exciting Releasing Moments

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Introduction

Setting the Stage

About the Project

Countdown to New Release

A Spotify experience designed to bring artists and fans closer together at one of the most exciting releasing moments in music. It empowers fans to discover, follow, and pre-save upcoming tracks or albums while giving artists a powerful format to build anticipation and hype.

Goal

To create an engaging countdown experience that drives fan anticipation, increases CDP impressions, and empowers artists with a powerful release marketing tool.

My Role

Product Designer

2023-2025 End-to-End Design Product Designer
  • Designed end-to-end journeys for the countdown experience
  • Collaborated with cross-functional teams including engineering, product, and data science
  • Drove +63% increase in CDP impressions and +17% MAU exposure
The Approach

From Research to Design

Research & Discovery

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Solution

Designing the Countdown Experience

Design

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Impact

Measuring Success

+63%
CDP Impressions
+17%
MAU Exposure

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Reflections

Lessons Learned

[Reflection 1]

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[Reflection 2]

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[Reflection 3]

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