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Introduction Approach Hackpitch Further Iteration Reflections

Explore Local Music and Live Events Around the World

Discover
Introduction

Setting the Stage

About the Project

Spotify Discovery Map

A new discovery approach where users can explore local music and live events around the world through an interactive map experience.

Goal

To empower users extend their music explorations from local markets to cross-regional music discovery through a fun and engaging approach.

My Role

Lead Inventor

Hackweek 2024 First Prize 0 to 1 Lead Inventor
  • Led and defined end-to-end UX/UI design, from concept to model to MVP launch
  • Collaborated with engineers, DS and researcher thru the 1 week hackweek
  • Collaborated with engineers on the desktop implementation
  • Pitched the idea and won the hackweek 1st prize
The Approach

From Research to Prototype

Research & Insights

We looked at research that was conducted with 1:1 interviews with 70 Spotify listeners, half of them being bicultural and bilingual. The data collection spanned more than 250 hours of in-person conversations and observations with our customers in Boston, San Francisco, New York and San Diego. Some of the results of this study are generalizable across cultures, while others need further research in different markets.

Key Insights

Click to cycle through insights

01

Today, Spotify functions primarily as a utility—users search, save, and play songs they've already discovered elsewhere, rather than finding new music on the platform itself.

02

Our current definition of user taste is too narrow, focusing heavily on past listening history and sonic attributes like moods and activities—missing the broader context of how people discover and connect with music.

03

Countries (and especially young people) increasingly prefer local content. "Local" is a powerful source of meaning—it reaffirms identity, expresses shared perspectives, supports community, and preserves culture.

04

Gen Z yearns for authenticity in the digital age, constantly seeking the next cool pocket of culture—making local music discovery a powerful way to connect with genuine cultural moments.

How Might We

Help users explore new content and cultures discovery in an engaging and immersive way?

Design Direction

Create an interactive map experience that allows users to explore global music cultures—discovering local artists, live events, and cultural moments from markets around the world.

Hackpitch

Bringing Discovery Map to Life

Pitch

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Further Iteration

Measuring Success

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Reflections

Lessons Learned

[Reflection 1]

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[Reflection 2]

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[Reflection 3]

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